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600 Design, Layout, and Production:

The purpose of the 600 Design, Layout, and Production section is to equip students with the knowledge and skills needed to effectively research, interpret creative briefs, and produce high-quality designs for various media and purposes. This includes understanding the history and evolution of advertising design, applying the principles and elements of design to create aesthetically pleasing designs, producing thumbnails, roughs, and comprehensive designs, designing logos and 3D packages, creating promotional materials, preparing files for output, and utilizing basic math functions and measurements to solve design problems. Students will also learn about the basic printing processes, such as offset lithography, digital printing, screen printing, and flexography, and understand how to select the appropriate printing process for a given design project. At the end of this section, students will have an industry portfolio level understanding of design, layout, and production, enabling them to pursue careers as graphic designers, art directors, package designers, or advertising professionals.

 

601 - Research the history of advertising design.

Provided with multiple lectures, examples, study guides, guided practices, and student resources, the students will demonstrate an understanding of the history of advertising design, including its evolution, major trends, styles, and influential figures, and will be able to apply this knowledge to analyze and critique advertising design examples from different eras and contexts to an industry portfolio level.

 

602 - Apply elements and principles of design.

Provided with multiple lectures, examples, study guides, guided practices, and student resources, the students will demonstrate an understanding of the elements and principles of design, including color, form, line, texture, balance, contrast, unity, proportion, and rhythm, and will be able to apply this knowledge to create effective and aesthetically pleasing designs for various media and purposes to an industry portfolio level.

 

603 - Interpret a creative or design brief.

Provided with multiple lectures, examples, study guides, guided practices, and student resources, the students will demonstrate an understanding of how to interpret a creative or design brief, including identifying the project objectives, target audience, constraints, and requirements, and will be able to apply this knowledge to develop effective and relevant design solutions to an industry portfolio level.

 

604 - Produce thumbnails, roughs, and comprehensive.

Provided with multiple lectures, examples, study guides, guided practices, and student resources, the students will demonstrate an understanding of the different stages of design development, including thumbnails, roughs, and comprehensive, and will be able to apply this knowledge to produce effective and efficient design solutions for various media and purposes to an industry portfolio level.

 

605 - Design a logo.

Provided with multiple lectures, examples, study guides, guided practices, and student resources, the students will demonstrate an understanding of the principles of logo design, including branding, typography, color, form, and simplicity, and will be able to apply this knowledge to develop effective and memorable logo designs for various industries and purposes to an industry portfolio level.

 

606 - Create a design for a 3-D package.

Provided with multiple lectures, examples, study guides, guided practices, and student resources, the students will demonstrate an understanding of the principles of 3-D package design, including structure, materials, graphics, and printing processes, and will be able to apply this knowledge to develop effective and functional package designs that communicate the product's features, benefits, and brand identity to an industry portfolio level.

 

607 - Utilize basic knowledge of printing processes.

Provided with multiple lectures, examples, study guides, guided practices, and student resources, the students will demonstrate an understanding of the basic printing processes, including offset lithography, digital printing, screen printing, and flexography, and will be able to apply this knowledge to select the appropriate printing process for a given design project and prepare print-ready files to an industry portfolio level.

 

608 - Design promotional materials.

Provided with multiple lectures, examples, study guides, guided practices, and student resources, the students will demonstrate an understanding of the principles of promotional design, including branding, messaging, target audience, and visual hierarchy, and will be able to apply this knowledge to develop effective and persuasive promotional materials, such as flyers, posters, brochures, and banners, for various industries and purposes to an industry portfolio level.

 

609 - Prepare files for output.

Provided with multiple lectures, examples, study guides, guided practices, and student resources, the students will demonstrate an understanding of the principles of file preparation for output, including image resolution, color mode, bleed, trim, and file format, and will be able to apply this knowledge to prepare print-ready and web-ready files that meet the technical and aesthetic requirements of various media and purposes to an industry portfolio level.

 

610 - Utilize printer’s marks and color separations.

Provided with multiple lectures, examples, study guides, guided practices, and student resources, the students will demonstrate an understanding of the principles of file preparation for output, including image resolution, color mode, bleed, trim, and file format, and will be able to apply this knowledge to prepare print-ready and web-ready files that meet the technical and aesthetic requirements of various media and purposes to an industry portfolio level.

 

611 - Utilize basic math functions, proportions, and measurements.

Provided with multiple lectures, examples, study guides, guided practices, and student resources, the students will demonstrate an understanding of the basic math functions, proportions, and measurements used in design, including arithmetic operations, fractions, ratios, and proportions, and will be able to apply this knowledge to solve design problems that involve size, scale, alignment, and spacing to an industry portfolio level.

 

Standards:

CCSS.ELA-LITERACY.RST.11-12.1: Cite specific textual evidence to support analysis of science and technical texts, attending to important distinctions the author makes and to any gaps or inconsistencies in the account.

 

CCSS.ELA-LITERACY.RST.11-12.2: Determine the central ideas or conclusions of a text; summarize complex concepts, processes, or information presented in a text by paraphrasing them in simpler but still accurate terms.

 

CCSS.ELA-LITERACY.RST.11-12.3: Follow precisely a complex multistep procedure when carrying out experiments, taking measurements, or performing technical tasks, attending to special cases or exceptions defined in the text.

 

CCSS.ELA-LITERACY.RST.11-12.4: Determine the meaning of symbols, key terms, and other domain-specific words and phrases as they are used in a specific scientific or technical context relevant to grades 11-12 texts and topics.

 

CCSS.ELA-LITERACY.RST.11-12.9: Synthesize information from a range of sources (e.g., texts, experiments, simulations) into a coherent understanding of a process, phenomenon, or concept, resolving conflicting information when possible.

 

CCSS.ELA-LITERACY.RST.11-12.10: By the end of grade 12, read and comprehend science/technical texts in the grades 11-12 text complexity band independently and proficiently.

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