Welcome to "Product Design"
The Product Design course invites students to unleash their creativity and passion for design through a series of captivating projects that challenge them to create visually stunning and engaging brand experiences for various products, including restaurant meals, beverages, snacks, and more. From crafting an original logo to developing innovative packaging concepts, students will hone their skills in ideation, prototyping, and refining visual identities through mood boards, mockups, and style guides. Along the way, they will explore market trends, target audiences, and unique selling points that distinguish their brands from competitors, culminating in a high-impact energy drink project that showcases their ability to create bold and captivating product designs.
#1 – Crafting a Delicious Restaurant Brand Experience
In the Delightful Bites project, students will combine their passion for design and love for food to create a visually appetizing and memorable restaurant brand experience. From ideation to final presentation, they will embark on a creative journey that includes designing an original logo, developing an innovative packaging concept for a "happy meal"-inspired ad campaign, and refining their visual identity through mood boards, mockups, and style guides.
#2 – Crafting a Root Beer Brand with a Refreshing Twist
In the Bubbling Brews project, students will dive into the world of root beer branding and packaging design, creating a refreshing and memorable experience for consumers. They will embark on a creative journey that includes designing an original logo, crafting eye-catching root beer labels, and developing a unique six-pack holder. Throughout the process, students will explore the history of root beer, identify their target audience, and establish a unique selling point that sets their brand apart from competitors.
#3 - Designing a Delectable Chip Brand Experience
In the Crunchy Creations project, students will combine their love for design and snacks to create a mouthwatering and visually appealing potato chip brand experience. From concept to completion, they will embark on a creative journey that includes designing an original logo, developing innovative packaging inspired by the iconic Pringles can, and refining their visual identity through mood boards, mockups, and style guides. Throughout the process, students will explore the snack food market, identify their target audience, and establish a unique selling point that distinguishes their brand from competitors.
#4 - Crafting a Delectable Candy Bar
In the Sweet Sensations project, students will combine their passion for design and sweets to create an enticing candy bar brand and packaging experience. From concept to completion, they will embark on a creative journey that includes designing an original logo, developing a captivating candy bar wrapper inspired by the iconic Hershey's chocolate bar, and refining their visual identity through mood boards, mockups, and style guides. Throughout the process, students will explore the confectionery market, identify their target audience, and establish a unique selling point that distinguishes their brand from competitors.
#5 - Designing a Captivating Coffee Shop Brand
In the Brewing Brilliance project, students will combine their passion for design and coffee culture to create a visually stunning coffee shop brand and packaging experience. From concept to completion, they will embark on a creative journey that includes designing an original logo, developing a captivating coffee bag packaging inspired by classic coffee bag designs, and refining their visual identity through mood boards, mockups, and style guides. Throughout the process, students will explore the coffee shop market, identify their target audience, and establish a unique selling point that distinguishes their brand from competitors.
#6 - Crafting a High-Impact Energy Drink
In the Energize Your Creativity project, students will channel their inner designer to create a visually stunning and high-impact energy drink brand and packaging experience. From concept to completion, they will embark on a creative journey that includes designing an original logo, developing eye-catching energy drink can packaging inspired by popular designs like Red Bull, and refining their visual identity through mood boards, mockups, and style guides. Throughout the process, students will explore the energy drink market, identify their target audience, and establish unique selling points that distinguish their brand from competitors.