900 Professional Practices:
The career purpose of these topics is to equip students with the essential professional practices and skills needed to succeed in the commercial art and related industries. Through lectures, examples, study guides, guided practices, and student resources, students will learn how to prepare and present a portfolio, create compelling visual concept presentations, estimate time and materials for projects, participate in critiques of commercial art projects, explore current industry trends, demonstrate research, employability, and organizational skills, create personal branding materials, and understand the importance of social media as it relates to employability. These skills and practices will enable students to showcase their creativity, professionalism, and authenticity at an industry portfolio level and enhance their career prospects.
Tasks:
901 - Prepare and present a portfolio.
Provided with multiple lectures, examples, study guides, guided practices, and student resources, the students will demonstrate an understanding of the principles and best practices of portfolio preparation and presentation, including selecting, organizing, sequencing, and presenting creative works that showcase their skills, vision, and potential, and will be able to apply this knowledge to develop and present a professional and compelling portfolio that meets the standards and expectations of the industry and various media and purposes to an industry portfolio level.
902 - Prepare and present a visual concept presentation.
Provided with multiple lectures, examples, study guides, guided practices, and student resources, the students will demonstrate an understanding of the principles and techniques of visual concept development and presentation, including researching, ideating, sketching, rendering, and presenting visual concepts that effectively communicate and persuade the intended message, audience, and purpose, and will be able to apply this knowledge to develop and present a professional and persuasive visual concept presentation that meets the standards and expectations of the industry and various media and purposes to an industry portfolio level.
903 - Estimate time and materials for a project.
Provided with multiple lectures, examples, study guides, guided practices, and student resources, the students will demonstrate an understanding of the principles and methods of project estimation, including identifying project scope, requirements, constraints, and risks, and using tools and techniques such as work breakdown structure, Gantt chart, and critical path analysis, to estimate the time and resources needed to complete the project within the budget and schedule and to the required quality and standards, and will be able to apply this knowledge to estimate time and materials for a project of their own choice and interest to an industry portfolio level.
906 - Participate in critiques of commercial art projects.
Provided with multiple lectures, examples, study guides, guided practices, and student resources, the students will demonstrate an understanding of the principles and practices of constructive criticism and feedback in commercial art, including analyzing and evaluating the strengths, weaknesses, and opportunities of commercial art projects based on criteria such as creativity, relevance, audience appeal, and technical proficiency, and providing and receiving feedback that is specific, objective, respectful, and actionable, and will be able to apply this knowledge to participate in critiques of commercial art projects in a professional and collaborative manner that fosters growth, learning, and excellence to an industry portfolio level.
907 - Explore current industry trends.
Provided with multiple lectures, examples, study guides, guided practices, and student resources, the students will demonstrate an understanding of the principles and methods of staying up-to-date with the latest industry trends, including researching and analyzing the current and emerging trends, technologies, tools, and practices in commercial art and related fields, and identifying and evaluating their potential impact, opportunities, and challenges, and will be able to apply this knowledge to explore current industry trends in a systematic and creative way that informs and inspires their professional development and growth to an industry portfolio level.
908 - Demonstrate research, employability, and organizational skills.
Provided with multiple lectures, examples, study guides, guided practices, and student resources, the students will demonstrate an understanding of the importance and methods of developing and applying research, employability, and organizational skills in commercial art and related fields, including conducting research and analysis to inform and enhance their creative and professional work, developing and presenting their professional identity, portfolio, and communication skills to showcase their expertise and value, and organizing and managing their time, tasks, and resources effectively and efficiently to meet the deadlines, expectations, and standards of the industry and clients, and will be able to apply this knowledge to demonstrate research, employability, and organizational skills that reflect their professionalism, creativity, and excellence to an industry portfolio level.
909 - Create personal branding materials.
Provided with multiple lectures, examples, study guides, guided practices, and student resources, the students will demonstrate an understanding of the principles and methods of personal branding and how to use them to develop and promote their professional identity and value proposition, including identifying their unique strengths, skills, and goals, developing and designing their personal branding materials, such as logo, business card, resume, portfolio, and website, and using marketing and networking strategies to communicate and showcase their personal brand to the industry and clients, and will be able to apply this knowledge to create personal branding materials that reflect their creativity, professionalism, and authenticity to an industry portfolio level.
910 - Explore the importance of social media as it relates to employability.
Provided with multiple lectures, examples, study guides, guided practices, and student resources, the students will demonstrate an understanding of the importance and impact of social media on employability in commercial art and related fields, including understanding the role and potential of social media in building and promoting their personal and professional brand, networking and connecting with industry and clients, researching and staying up-to-date with the latest trends and opportunities, and managing their online reputation and privacy, and will be able to apply this knowledge to explore the importance of social media as it relates to employability in a strategic and ethical way that enhances their digital presence, credibility, and career prospects to an industry portfolio level.
Standards:
CCSS.ELA-LITERACY.RST.11-12.1: Cite specific textual evidence to support analysis of science and technical texts, attending to important distinctions the author makes and to any gaps or inconsistencies in the account.
CCSS.ELA-LITERACY.RST.11-12.2: Determine the central ideas or conclusions of a text; summarize complex concepts, processes, or information presented in a text by paraphrasing them in simpler but still accurate terms.
CCSS.ELA-LITERACY.RST.11-12.3: Follow precisely a complex multistep procedure when carrying out experiments, taking measurements, or performing technical tasks, attending to special cases or exceptions defined in the text.
CCSS.ELA-LITERACY.RST.11-12.4: Determine the meaning of symbols, key terms, and other domain-specific words and phrases as they are used in a specific scientific or technical context relevant to grades 11-12 texts and topics.
CCSS.ELA-LITERACY.RST.11-12.9: Synthesize information from a range of sources (e.g., texts, experiments, simulations) into a coherent understanding of a process, phenomenon, or concept, resolving conflicting information when possible.
CCSS.ELA-LITERACY.RST.11-12.10: By the end of grade 12, read and comprehend science/technical texts in the grades 11-12 text complexity band independently and proficiently.