top of page
Santa Fe Soccer Club Identity and Branding Project - NWSL

Santa Fe is a beautiful and culturally rich city located in the northern part of the U.S. state of New Mexico. Here's an overview of the Santa Fe area:


Location: Santa Fe is situated in the Sangre de Cristo Mountains in the north-central region of New Mexico. It is the state's capital and is known for its high elevation, sitting at around 7,000 feet (2,134 meters) above sea level.


Cultural Heritage: Santa Fe is renowned for its rich cultural heritage and history. It is one of the oldest cities in the United States, with a history dating back to the early 17th century when it was established as a Spanish colony. This heritage is visible in the city's distinctive adobe-style architecture, historic churches, and vibrant art scene.


Santa Fe's combination of natural beauty, cultural richness, and artistic vibrancy makes it a unique and enchanting destination in the United States. Whether you're interested in history, art, outdoor adventures, or simply savoring the local cuisine, Santa Fe offers a diverse range of experiences for visitors and residents alike.

Day 1 - Research and Conceptualization (2 hours):

  • Spend the first session conducting quick research on Santa Fe and its culture.

  • Develop a basic concept for both the mascot and logo.

Possible Names: Santa Fe...

Desert Hawks, Coyotes, Thunder Wolves, Serpents, Scorpions, Lizards, Stallions, Mountain Lion, Raptors

Day 2 - Mascot Sketch and Initial Logo Design (2 hours):

  • Focus on creating a rough sketch or outline for the mascot.

  • Begin working on the initial design for the logo, considering basic elements.

Day 3 - Mascot and Logo Refinement (2 hours):

  • Dedicate this session to refining the mascot design based on your initial sketch.

  • Continue refining the logo design, focusing on typography and basic shapes.

Day 4 - Finalization and Presentation (2 hours):

  • Use your final session to make any necessary adjustments to both the mascot and logo.

  • Create a simple presentation showcasing your designs and providing minimal context about Santa Fe.

Given the very limited time, it's crucial to keep your designs relatively simple and focus on capturing the essence of your concept. Additionally, efficient use of design software and tools will be essential to complete the project within the 8-hour timeframe.

Portfolio - 17" x 11"
bottom of page